This was a self set assignment. Utilise a range of skills, photography, branding, advertising and come up with a simple advertising campaign.
Using some photography I had made several years ago, I set a challenge to great a poster campaign incorporating the image, a newly created brand, a newly designed logo, and an idea based around a product (worn jeans)
Generally this campaign would have been made for an existing company, which I didn't have, so I made one, from the Unsaid Brand.
Using the U (unsaid) and J (jeans) it was relatively easy to create a logo that was simple, but on closer inspection, might even have the resemblance off the back of a good fitting pair of jeans.
Creating the rest of the poster concept was an idea on a two sided slogan - "Authentically Worn", which refers to how one might wear the jeans, but also to the style, showing a product that has been aged/worn in a way to have an authentic look and feel.
